Coventry and Warwickshire Partnerships
Why Join Coventry & Warwickshire Partnership?
More visibility. More visitors. More business.
We connect your business to thousands of people actively searching for things to do, places to visit, and events to experience across Coventry and Warwickshire, while forging the overall strategy in a brand-new Tourism Action Plan integrating many organisations and supporting a more cohesive delivery.
Delivering real impact for our partners
- 11.9 million visitors to Coventry
- £922 million visitor economy impact (Coventry)
- £1.8 billion visitor economy impact across Coventry & South Warwickshire
This is the record scale your business becomes part of.
We bring the visitors to you & Coventry & Warwickshire
We are the official Destination Management Organisation (DMO) for Coventry and Warwickshire. We promote Coventry to the leisure market and Coventry & Warwickshire to the business tourism market, reaching local, national and international audiences ready to engage, visit and spend. From strategic marketing campaigns and digital promotion to partnerships and business tourism activity, we do the hard work behind the scenes, so you can focus on delivering exceptional experiences.
What We Do For You
We are an extension of your marketing team. We don’t just support your marketing, we strengthen it, Since our re-launch we now…
- Showcase your business across high traffic visitor platforms
- Promote your events, experiences and offers to active audiences
- Feature you in seasonal campaigns and destination-wide activity
- Amplify your brand across digital and social channels
- Connect you with new and relevant markets
- Link you with industry experts through our sector associations
OUR REACH
Put your business in front of the right audience.
When you partner with us, you tap into an audience that is growing, engaged and ready to act.
Over the past year, thanks to successful organic SEO, we’ve doubled our social media following and increased impressions by over 1100%,expanding the visibility of our partners like never before.
Website Visibility Targets
- 34,000 homepage visits
- 26,000 visits to “Things to Do”
- 1.84 million Facebook impressions
- 2.5 million Instagram impressions
- 215,000 LinkedIn impressions
- 144,000 TikTok impressions
This is your audience.
Industry Associations
Stronger together. More competitive together.
As a partner, you gain access to a powerful network of sector-specific associations, designed to connect businesses, share expertise, and strengthen the region’s overall offer:
- GM Hotel & Accommodation Association
- Business Development & Venue Association
- Product & Promotion Association
- Sports in Coventry Association
These are not just networks they are platforms for collaboration, insight and influence. By bringing together the expertise of Coventry and Warwickshire, we create a more joined-up, competitive destination one that attracts more visitors, secures more events, and delivers more opportunity for your business.
Publications & Promotion
Inspiring visitors. Influencing decisions. Driving stays.
We create high-impact publications that don’t just showcase the region — they actively drive engagement and bookings.
Digital Visitor Guide: Coventry
Designed to inspire and guide visitors across the city, encouraging them to explore more, stay longer, and experience more — increasing overnight stays and economic impact for our partners.
Event Planner Guide: Coventry & Warwickshire
A compelling showcase of the region’s venues and capabilities, positioning you in front of event organisers and decision-makers in a highly competitive marketplace.
These aren’t just guides they are tools that generate business.
Business Tourism / MICE
Unlock high value opportunities
Through the Coventry & Warwickshire Convention Bureau, we connect venues and suppliers directly with event organisers, conference planners and corporate clients. 
We don’t wait for opportunities we actively bring them into the region and to your business.
- Conference and event leads
- Venue finding support
- Access to national and international markets
For Every Type of Business
Built around your ambition
For Independent Businesses
Increase both physical and digital footfall, raise your profile, and compete effectively, without the need for a large in-house marketing budget.
For Venues & Corporate Partners
Attract high value clients, access new markets, and play a role in shaping how the region is positioned on a national and international stage.
Why Join Us
A partner that delivers results
We are embedded in the local economy and trusted across the region to make an impact.
We don’t just promote Coventry and Warwickshire.
We actively grow the visitor economy with you, and your place within it.
Don’t Miss Out
Be part of something bigger
Be part of a £922 million visitor economy in Coventry and a £1.8 billion visitor economy across Coventry and Warwickshire.
Join today and turn visibility into measurable growth and play your part in the development.
Become a Partner
Contact Us
Coventry & Warwickshire Latest News
International conference in Coventry and Warwickshire explores the value of place
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Creating a place that attracts more visitors goes hand-in-hand with improving it for residents and…
Once-a-year high ropes after dark are coming to Go Ape COVENTRY
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Once-a-year high ropes after dark are coming to Go Ape COVENTRY Go Ape's highly anticipated…
Samantha brings wealth of experience to association role
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MEDIA RELEASE The new vice chair of an association that supports Coventry and Warwickshire’s…
Coventry and Warwickshire outperforms other regions and is urged to keep up the good work!
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Coventry and Warwickshire outperforms other regions – and is urged to keep up the good work!…
Take That’s Coventry Performances Generated an Estimated £6.2 Million Economic Boost for the City
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Take That’s Coventry performances generated an estimated £6.2 million economic boost for…
Coventry Cathedral Launches 24-Hour Music Marathon
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Cathedral opens doors to local musicians, choirs and bands for city-wide cultural celebration…
£1m investment at Warwickshire events venue
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A leading Warwickshire venue has completed a £1 million transformation to enhance its appeal to…
Hotel Indigo Coventry Appoints New GM & Head Chef
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Hotel Indigo Coventry, operated by Castlebridge Hospitality, has recently appointed Madan Rathore as…
Warwick Conferences Wins Gold at Prestigious VisitEngland Awards for Excellence 2026
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The University of Warwick is proud to announce that Warwick Conferences has been awarded Gold in the…
British Motor Museum to showcase 80s and 90s hot hatchbacks in a nostalgic new exhibition!
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British Motor Museum to showcase 80s and 90s hot hatchbacks in a nostalgic new exhibition! The…
Draycote Hotel launches Book, Watch, Win - This FIFA World Cup
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Watch every moment LIVE on a super-wide screen, enjoy premium food and drinks, and be in with a…
Take That prove they still 'rule the world' for three nights at Coventry Building Society Are
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A huge three nights of live music saw more than 100,000 fans watch Take That prove they still rule…
British Motor Museum to host a packed programme of 10 motoring shows throughout June & July
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The British Motor Museum will host a full schedule of ten classic and modern motoring shows…
Economic impact of live music at CBS Arena revealed ahead of huge run of Take That shows
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Major live events at Coventry Building Society Arena generated more than £3 million local…
Everything You Need To Know - Take That
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Take That fans are being told everything they need to know ahead of three major concerts at Coventry…
New chairs appointed to lead trio of Coventry and Warwickshire associations
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Regional leaders from across the Coventry and Warwickshire tourism, hospitality and leisure sectors…
A Taste of Tea-the History and Etiquette of Afternoon Tea which will be held at St Mary’s Guildhall
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Discover the history and etiquette of tea and tea drinking at a new immersive experience which…
Coventry will welcome more ‘first timers’ to the city on the back of promotion
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The city of Coventry can expect an increase in ‘first time’ visitors thanks to Premier…
THE ENEMY
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As they prepare to headline Coventry City’s WE ARE BACK: LIVE promotion party later today in…
Butts Park Arena to be known as the Nick Newbold Stadium
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Coventry Rugby is delighted to announce that its home Butts Park Arena will become known as the Nick…
Hospitality sector in Coventry and Warwickshire on the agenda at regional event
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The success of the hospitality sector in Coventry and Warwickshire has been on the agenda at a…
Premier League football will boost regional economy and bring feel-good factor
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Coventry City reaching the Premier League will bring a major economic boost to the local region…
Draycote Hotel Unveiling Exciting New Facilities
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Draycote Hotel is set for a strong year where we are unveiling exciting new facilities, new team…
Birmingham Airport invests in growth
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Birmingham Airport is continuing to invest significantly in the overall customer experience. Over…
Scott’s Bar & Lounge now open at Windmill Village Hotel
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Windmill Village Hotel is delighted to announce the opening of the newly refurbished Scott’s…
Delegation from Ohio heads to Coventry and Warwickshire to talk trade
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A delegation from a US city is heading to Coventry and Warwickshire in a bid to create new business…
Coventry steps up push to attract major sporting events after strong showing at TEAMS Europe
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Coventry is ramping up its bid to attract more major national and international sporting events to…
Coventry and Warwickshire Business Development & Venue Association launched
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A new association has been launched in Coventry and Warwickshire to support conference, exhibition…
Support Sustainable Tourism and Reach New Audiences With a Free Good Journey Annual Membership
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West Midland Growth Company has partnered with leading car-free travel specialist, Good Journey, to…
Record £34,000 prize pot announced as entries open for 2026 British Chess Championships in Coventry
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Entries are now open for the 2026 British Chess Championships with record prize money, an expanded…
Business Travel Guide to Coventry: Where to Stay, Eat & Explore
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Whether you’re in town for a conference at NAEC Stoneleigh or competing in the Corporate…
UK Corporate Games Upgraded to World Corporate Games
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Businesses from around the world are set to flock to Coventry and boost its economy as a multi-sport…
UK Corporate Games Return to Coventry, Calling on Local Businesses to Get Involved
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A unique multi-sport festival that pits businesses against each other in friendly competition is…
Coventry Receives Purple Flag Status
- 5 min read
Coventry’s night-time economy has been awarded a major international accreditation for the…
Businesses shape Tourism Action Plan for Coventry
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Business leaders from across the region are shaping an action plan which will guide the next five…
Nearly 10,000 fans see Ed Sheeran live at Coventry Building Society Arena
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Almost 10,000 fans saw one of the UK’s top stadium-selling artists in an intimate indoor show…
The Great British Farm-Fest 2026 heads to NAEC Stoneleigh
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NAEC Stoneleigh will be hosting the most exciting, largest and impactful event in farming history…
Coventry and Warwickshire Hotel & Accommodation General Manager Network launched
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A new network has been launched in Coventry and Warwickshire to support the future of the…
Record-breaking year for Coventry tourism in 2024
- 3 min read
Tourism in Coventry enjoyed a record-breaking year as the value of the city’s visitor economy…
Destination Coventry appoints new strategic board
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Coventry’s destination management organisation has appointed a new strategic board with a…
Dhillon's Brewery marks 10th birthday
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Staff and supporters of a thriving Coventry brewery raised a triumphant glass to toast the…
Hundreds attend relaunch event and learn about plans for the future of tourism
- 4 min read
Hundreds of tourism leaders from across Coventry and Warwickshire heard about ambitious plans to…
Coventry & Warwickshire Convention Bureau relaunched
- 3 min read
Conference, exhibition and meeting venues in Coventry and Warwickshire are set for a major boost…
Coventry set for international tourism boost
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Coventry is anticipating a boost in international tourism this year as the city marks a poignant…
Destination Coventry's partnership marketing model off to strong start
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Coventry businesses are showing their support for a revitalised marketing offer from the…
January deals to support Coventry's hospitality businesses
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Coventrians are being urged to support the hospitality sector by taking advantage of deals and…
Accelerate growth with Destination Coventry's new partnership model
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Businesses in the tourism, leisure and hospitality sector can accelerate their growth and marketing…
Showcasing Coventry and Warwickshire to national and international audiences
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Destination Coventry is always working to highlight the very best of Coventry and Warwickshire to…
Food and Drink Showcase serves up new opportunities for hospitality sector suppliers
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A major food and drink showcase has served up more than 100 potential new customers to Coventry and…
Coventry's visitor economy rises to a record value of £855m
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Tourism in Coventry has grown for a third successive year with the value of the visitor economy…
Racegoers to enjoy the finest food and drink at Warwick Racecourse’s Grand Season Opener
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Racegoers will have the chance to experience the finest products from independent food and drink…
Boost your business at Coventry & Warwickshire Food and Drink Showcase
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Coventry and Warwickshire’s diverse range of hospitality sector suppliers will have a chance…
Paul McMahon appointed managing director of Destination Coventry
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A major appointment at Coventry’s destination management organisation (DMO) will spearhead…