Why Join Visit Coventry

Put Your Business at the Heart of Coventry’s Visitor Economy 

Right now, millions of people are actively searching for somewhere to visit, stay, eat, and explore. The question is simple: are they finding you? 

Even the most exceptional venues, attractions, hotels, and experiences can remain invisible if they’re not positioned in the right places. Today, discovery doesn’t happen by chance, it happens through trusted platforms, strong search visibility, and carefully curated experiences. 

If you want to elevate your profile, strengthen your authority, and grow your reach, that’s where Visit Coventry should be integral to your marketing mix. 

We manage and champion Coventry’s visitor economy, welcoming over 11.8 million visitors every year, supporting more than 8,000 jobs, and driving a thriving economy worth nearly £1 billion. 

And we don’t just showcase Coventry…we actively drive demand into businesses like yours. 

What It Means to Be a Partner 

When you join Visit Coventry, you’re not simply listed, you’re strategically positioned. 

You are: 

  • Seen by high intent visitors actively planning their trips 
  • Featured in the official Visitor Guide, distributed to millions 
  • Promoted across multi channel marketing campaigns with extensive reach 
  • Included in curated itineraries and experiences 
  • Connected to a powerful network that drives footfall, attracts events, and creates opportunities 
  • Given a voice in the city’s Tourism Action Plan 
  • Promoted through weekly blog content, supported by targeted PPC campaigns 
  • Offered spaces in high traffic Seasonal Marketing Campaigns designed to maximise visibility 

You’ll also gain direct access to industry expertise and collaboration through: (don’t list them put the graphics up) 

  • Product & Promotion Association 
  • Sports in Coventry Association 
  • GM Hotel & Accommodation Association 
  • Business Development & Venue Association 

Plus, you’ll benefit from data and insights worth over £10,000 per year, helping you make smarter, more profitable decisions. 

Real Reach. Measurable Impact. 

Your business will be part of a platform delivering ongoing digital marketing, SEO, and PR support with opportunities linked to major events and conferences 

With performance targets including: 

  • 34,000 monthly homepage visits 
  • 26,000 monthly “What’s On” page visits 
  • 26,000 monthly “Things to Do” page visits 
  • 1.84 million Facebook impressions 
  • 2.5 million Instagram impressions 
  • 215,000 LinkedIn impressions 
  • 144,000 TikTok impressions 

Be Part of Something Bigger 

This isn’t just about visibility, it’s about belonging. Coventry is a city of innovation, culture, heritage, and world class events. The businesses that succeed here aren’t the ones standing alone, they’re the ones showing up together. 

When visitors fall in love with Coventry, they don’t just remember the city, they remember the places, the experiences, and the people who made it unforgettable and that could be you. That’s why leading names across hospitality, culture, venues, and events have already joined, because they understand the power of collective visibility and shared growth. 

Your Opportunity 

The opportunity is simple: Join us and be actively promoted to the millions already looking for Coventry. Let’s put your business exactly where it belongs, front and centre of the visitor economy. Whether you’re an independent attraction, a family friendly venue, or a large corporate space,  
we do the hard work, so you don’t have to. 

Join today: Partnership Packages