Why Choose The Coventry & Warwickshire Convention Bureau

Put Your Venue, Hotel or Business at the Centre of the Business Events Landscape 

Event planners across the UK and internationally are constantly searching for venues and hotels that can deliver memorable, seamless events. The question is simple: are they finding your property? 

Even outstanding venues and hotels can go unnoticed without being showcased as part of a cohesive, compelling destination narrative. In a competitive market, thriving depends on being visible, credible, and recognised as an integral part of a destination that event planners confidently choose. 

By joining the Coventry and Warwickshire Convention Bureau, your venue or hotel becomes part of a destination with a compelling story, one that helps you compete with the UK’s top event cities. 

The Power of a Connected Story for Coventry & Warwickshire 

The Event Planner Guide is central to how we connect venues and hotels across the region. 

This isn’t just a listing, it’s a narrative that positions your venue or hotel as an essential part of the region’s offer. By connecting spaces, accommodation, transport, attractions, and experiences, we create a single, cohesive story that shows planners why Coventry and Warwickshire is the right choice. 

Through this guide, and through www.meetcoventryandwarwickshire.co.uk, your venue or hotel is highlighted to national and international planners, giving you a platform to compete confidently against other UK destinations. 

Coventry & Warwickshire Convention Bureau Advocacy 

The Bureau acts as a strategic concierge for venues and hotels, ensuring the region is both appealing and accessible for large scale events. Its aims include: 

  • Attracting Events: Marketing venues, hotels, and the region to event planners, associations, and corporations to bring conventions, trade shows, and meetings. 
  • Providing Information & Assistance: Supplying detailed guidance on hotels, venues, transport, and local services to make event planning simple and efficient. 
  • Facilitating Coordination: Acting as a liaison between hotels, venues, convention centres, and local authorities to ensure smooth event delivery. 
  • Boosting Local Economy: Filling hotel rooms, driving catering and venue hire, and increasing revenue for hospitality partners. 
  • Promoting the Destination: Positioning your venue or hotel within a region that’s known for culture, innovation, and exceptional event experiences. 

In short, the Convention Bureau makes your hotel or venue more visible, more bookable, and more connected to the events that matter. 

What It Means to Be a Partner 

As a partner, your venue or hotel is strategically positioned within the region’s event ecosystem. You are: 

  • Featured prominently in the Event Planner Guide alongside other top venues and hotels 
  • Connected with high intent planners actively sourcing spaces for conferences, meetings, and corporate events 
  • Promoted through multi channel marketing campaigns, trade shows, and PR initiatives 
  • Included in strong, competitive bids supported by expert Bureau insight 
  • Positioned as part of a unified, high quality regional identity 
  • Given a voice in shaping how the destination grows and attracts events 

Plus, we can drive enquiries directly to your property where relevant, reducing reliance on OTAs and commission heavy channels, so you retain more value from every booking. 

Website Reach. Real Visibility 

Your venue or hotel becomes part of a platform delivering ongoing digital marketing, SEO, and PR support targeted at planners ready to book. 

Performance targets include: 

  • 34,000 monthly homepage visits 
  • 26,000 monthly “What’s On” page visits 
  • 26,000 monthly “Things to Do” page visits 
  • 1.84 million Facebook impressions 
  • 2.5 million Instagram impressions 
  • 215,000 LinkedIn impressions 
  • 144,000 TikTok impressions 

This is high intent visibility that converts into real enquiries and bookings. 

The Strength of Associations 

Our associations bring hotels and venues together, creating collaboration, advocacy, and shared growth. 

  • GM Hotel & Accommodation Association 
  • Business Development & Venue Association 
  • Product & Promotion Association 
  • Sports in Coventry Association 

Through them, you: 

  • Share best practice and raise standards across the sector 
  • Benefit from STR data and insight discussions 
  • Collaborate on bids, campaigns, and large-scale event delivery 
  • Build a collective identity that positions the region as a competitive destination 

Together, these associations strengthen your hotel or venue’s position, helping Coventry and Warwickshire attract delegates and events regionally, nationally, and internationally. 

Real Opportunities. Tangible Results 

Your property becomes part of a coordinated strategy to attract high value conferences, meetings, and events: 

  • Increasing visibility with planners who are ready to book 
  • Converting enquiries into confirmed room nights, venue hire, and catering revenue 
  • Driving long term growth through strategic positioning within the destination 

Be Part of Something Bigger 

Coventry and Warwickshire is a region of innovation, heritage, and ambition, but its strength comes from working together. 

By joining, your hotel or venue is part of a collective story, digital presence, and network that positions the region as a leading UK business events destination. 

Your Opportunity 

The opportunity is simple, join the Convention Bureau and put your hotel or venue at the heart of Coventry and Warwickshire’s business events success. We tell the story. We drive the demand. We bring the enquiries, so your property gets the visibility, bookings, and recognition it deserves. 

Join today and secure your place in the region’s growing events market 

Link to partner Packages