Why Join Coventry & Warwickshire Partnership?

More visibility. More visitors. More business.

We connect your business to thousands of people actively searching for things to do, places to visit, and events to experience across Coventry and Warwickshire, while forging the overall strategy in a brand-new Tourism Action Plan integrating many organisations and supporting a more cohesive delivery.

Delivering real impact for our partners

  • 11.9 million visitors to Coventry
  • £922 million visitor economy impact (Coventry)
  • £1.8 billion visitor economy impact across Coventry & South Warwickshire

This is the record scale your business becomes part of.

We bring the visitors to you, Coventry & Warwickshire

We are the official Destination Management Organisation (DMO) for Coventry and Warwickshire.

We promote Coventry to the leisure market and Coventry & Warwickshire to the business tourism market, reaching local, national and international audiences ready to engage, visit and spend.

From strategic marketing campaigns and digital promotion to partnerships and business tourism activity, we do the hard work behind the scenes, so you can focus on delivering exceptional experiences.

What We Do For You

We are an extension of your marketing team

We don’t just support your marketing, we strengthen it, Since our re-launch we now…

  • Showcase your business across high traffic visitor platforms
  • Promote your events, experiences and offers to active audiences
  • Feature you in seasonal campaigns and destination-wide activity
  • Amplify your brand across digital and social channels
  • Connect you with new and relevant markets
  • Link you with industry experts through our sector associations

OUR REACH

Put your business in front of the right audience

When you partner with us, you tap into an audience that is growing, engaged and ready to act.

Over the past year, thanks to successful organic SEO, we’ve doubled our social media following and increased impressions by over 1100%, expanding the visibility of our partners like never before.

Website Visibility Targets

  • 34,000 homepage visits
  • 26,000 visits to “Things to Do”
  • 26,000 visits to “What’s On”

Social Media Impact Targets

  • 1.84 million Facebook impressions
  • 2.5 million Instagram impressions
  • 215,000 LinkedIn impressions
  • 144,000 TikTok impressions

This is your audience.

Industry Associations 

Stronger together. More competitive together.

As a partner, you gain access to a powerful network of sector-specific associations, designed to connect businesses, share expertise, and strengthen the region’s overall offer:

  • GM Hotel & Accommodation Association
  • Business Development & Venue Association
  • Product & Promotion Association
  • Sports in Coventry Association

These are not just networks they are platforms for collaboration, insight and influence.

By bringing together the expertise of Coventry and Warwickshire, we create a more joined-up, competitive destination one that attracts more visitors, secures more events, and delivers more opportunity for your business.

Publications & Promotion          

Inspiring visitors. Influencing decisions. Driving stays.

We create high-impact publications that don’t just showcase the region — they actively drive engagement and bookings.

Digital Visitor Guide: Coventry 

Designed to inspire and guide visitors across the city, encouraging them to explore more, stay longer, and experience more — increasing overnight stays and economic impact for our partners.

Event Planner Guide: Coventry & Warwickshire 

A compelling showcase of the region’s venues and capabilities, positioning you in front of event organisers and decision-makers in a highly competitive marketplace.

These aren’t just guides they are tools that generate business.

Business Tourism / MICE

Unlock high value opportunities

Through the Coventry & Warwickshire Convention Bureau, we connect venues and suppliers directly with event organisers, conference planners and corporate clients.

We don’t wait for opportunities we actively bring them into the region and to your business.

  • Conference and event leads
  • Venue finding support
  • Access to national and international markets

For Every Type of Business

Built around your ambition

For Independent Businesses

Increase both physical and digital footfall, raise your profile, and compete effectively, without the need for a large in-house marketing budget.

For Venues & Corporate Partners

Attract high value clients, access new markets, and play a role in shaping how the region is positioned on a national and international stage.

Why Join Us

A partner that delivers results

We are embedded in the local economy and trusted across the region to make an impact.

We don’t just promote Coventry and Warwickshire.
We actively grow the visitor economy with you, and your place within it.

Don’t Miss Out

Be part of something bigger

Be part of a £922 million visitor economy in Coventry and a £1.8 billion visitor economy across Coventry and Warwickshire.

Join today and turn visibility into measurable growth and play your part in the development.

Become a Partner
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