Conference, exhibition and meeting venues in Coventry and Warwickshire are set for a major boost with the relaunch of the region’s convention bureau.
Coventry & Warwickshire Convention Bureau is a not-for-profit organisation that supports venues with bringing in new leads and event organisers with planning business events.
The organisation, formerly known as Conference Coventry & Warwickshire, has introduced a new sector-leading website which will provide impactful showcase opportunities for venues and a one-stop shop for event organisers.
It aims to bring more conferences, exhibitions and meetings into the region – bringing growth to the visitor economy and the businesses it supports.
The new website, which underpins the renewed strategy for Coventry & Warwickshire Convention Bureau, transforms the experience for event organisers by providing a venue enquiry service, event planners’ guide and a wealth of easily accessible information about hosting events in Coventry and Warwickshire.
It will support a smoother visitor experience too by featuring travel information, places to eat and drink, things to do, shopping options and a what’s on guide.
It will benefit all businesses in the visitor economy, not only venues for business events, by including attractions, restaurants, pubs, bars and hotels in its delegate experience section.
Coventry & Warwickshire Convention Bureau is part of destination management organisation (DMO) Destination Coventry which supports the city’s visitor economy.
Paul McMahon, Managing Director at Destination Coventry, said: “This is a fresh start for our business events offer and will support us in our ultimate goal of accelerating growth for businesses through excellent destination marketing.
“Our revitalised platform will provide return on investment for all our partners and ensure that venues are positioned directly in the flow of enquiries when they come into the region from event organisers.
“The new platform is grounded in strong SEO to ensure its content is reaching the right audiences and when people are looking for the destination for their next event, Coventry and Warwickshire is front and centre.”
Corin Crane, Chief Executive of Coventry & Warwickshire Chamber of Commerce, said: “A strong business events offer is a key driver in any regional economy. We are blessed with a collection of incredible venues and an excellent supply chain in Coventry and Warwickshire, which supports the region’s reputation as a destination for national and international business visitors.
“Coventry & Warwickshire Convention Bureau will build on those strong foundations and drive further new business into the region, positively impacting the whole economy.”
Cllr Jim O’Boyle, cabinet member for jobs, regeneration and climate change at Coventry City Council, said: I set out the goal of creating a positive and industry backed destination partnership, hosted and operated from the Coventry and Warwickshire Chamber and I’m pleased that is not only thriving, but growing with a growing range of industry specialists now involved.
“Events certainly drive tourism and we have lots to offer here so I am certain that this new approach will mean that we attract even more events and even more people to events in the city.”
To find out more about Coventry & Warwickshire Convention Bureau visit www.visitcoventry.co.uk/meetcoventryandwarwickshire