Paul M. McMahon – Managing Director
Paul M. McMahon is a transformational leader with a career defined by scaling businesses, shaping strategy, and delivering results across diverse industries and international markets. Today, as Managing Director of Destination Coventry, Paul brings together his passion for growth, innovation, and collaboration to champion Coventry and Warwickshire as a leading visitor destination on both the national and global stage.
Paul’s career has been defined by building organisations that thrive. As CEO of easyMarketing, part of the Easy Group, and as an experienced Managing Director across international markets, he has consistently driven growth and expansion. Over 15 years, he scaled a network of 34 franchises from concept to reality. His hallmark is the ability to combine commercial vision with data driven decision making and operational excellence.
Since stepping into the role of Managing Director at Destination Coventry in 2024, Paul has been at the forefront of implementing a bold business development strategy designed to strengthen the region’s visitor economy. Working closely with public and private sector partners including the Coventry & Warwickshire Chamber of Commerce and Coventry City Council, he played a pivotal role in re-structuring and re-launching new business models for both consumer brands Visit Coventry for the leisure market and Coventry & Warwickshire Convention bureau for the business market. This initiative unites stakeholders to raise the region’s profile, expand opportunities in tourism, and set new benchmarks for destination management.
Beyond his executive leadership, Paul is deeply committed to consultancy and personal coaching. He has helped organisations scale and guided individuals to embrace growth mindsets, reinforcing his belief that sustainable success is built not only on strategy and systems, but also on people.
Driven, results oriented, and collaborative, Paul thrives on turning vision into reality. Whether shaping strategy, optimising complex P&L structures, or fostering stakeholder relationships, his focus remains constant: to deliver meaningful impact and lasting growth for the organisations and communities he serves.
Corin Crane
Corin is the Group Chief Executive of the Coventry & Warwickshire Chamber of Commerce (CWCC) which includes Coventry and Warwickshire Chamber Training and Destination Coventry. CWCC offers business support to companies of all sizes and all sectors including international trade, export documentation, start up, training and apprenticeships, networking and major events. He is the lead officer for the West Midlands and Warwickshire Local Skills Improvement Plan.
He is a trustee at Belgrade Theatre, a board member of Chamber Customs, C&W Chamber Training, Destination Coventry and Coventry Climate Change Board.
Corin was Director of the Leicester & Leicestershire Enterprise Partnership where he had overall responsibility for around £200m of funds to drive regeneration and help local businesses grow. Also, he chaired the European Structural Funds Committee and lead on the Area Review for Leicestershire and in 2016 he became the Chief Executive of the Black Country Chamber of Commerce.
Paul Michael
Paul Michael is Managing Director of Coventry Building Society Arena and has more than 20 years’ experience in the leisure and hospitality sector.
Prior to becoming Managing Director in June 2023, Paul had held the position of Commercial Director at the venue since 2019 and overseen the commercial strategy for the leading multi-purpose venue.
Paul is also chairman of the oversight board for Destination Coventry and a board director the Association of Event Venues – advocating nationally for the tourism, leisure and events industry.